Focus: aggregation of loads to intensify end-user retention.
First to act, the Swiss Utility Repower offered tiko as new end-consumer service to strengthen customer retention - with a 30% take rate.
Repower realized early, that the margins in the classical energy business are continuously decreasing. Moreover, the role of consumers is continuously changing, from pure consumers to prosumers with own production and storage. To keep the customer base of more than 50’000 households with an attractive pricing and service offer created pressure to act.
Repower decided to act proactively. As an asset based trading company with sales and distribution grid, they saw the potential and the value in connecting and aggregating capacities – not only for grid stability as frequency response offer to the national grid but also for intensifying customer engagement. The focus on households was chosen since in the C&I market there is already a strong competition. To integrate loads with the customers will also lead to the opportunity to integrate renewable energies better into the energy system and create a new attractive service for customers. In a first step the solution was offered to all customers with a heating load, including heat pump, night storage and direct heating owners.
With two roll-out waves Repower acquired almost 1'000 customers resulting in almost 30% success rate of the potential customer base.
So far Repower achieved the following results:
- ✓ They gained an additional revenue stream by selling the aggregated capacity at the auxiliary market.
- ✓ They know their portfolio of households much better now.
- ✓ They created a login effect on their customers and realized therefore a better customer engagement.
Currently, Repower is thinking about introducing the new tiko services for PV and storage customers.